Do not lose the personal touch!
They say moving house is one of the most stressful experiences of life, apart from birth, death and marriage. I can certainly vouch for that … Read more
outsourcing
Customer Experience: Are You Setting Up for Failure?
Thus the slip between cup and lip, strategy and implementation, can be enormous if your focus is wrong and your people are not fully engaged. So make sure when you set customer experience as a measure that it is something over which you have total control and that you are not setting yourself up for failure.
Who drives customer experience?
Business is ultimately about meeting the customer’s needs, which is why for so long ‘Customer Satisfaction’ has been the primary CRM measure. Yet surveys indicate … Read more