Driving Enhanced Customer Experience
There has been a quiet revolution over the past decade or two. I am referring to the shift from “Customer Service” to “Customer Experience.” This … Read more
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Big Data Demands ‘Big’ People
Whatever data our computers generate, the determination of requirements, and the uses to which it is put, are all shaped by humans. This demands great insight, sensitivity and balance if it is to be put to effective use. Thus you need ‘big’ people if you are going to optimise your big data.