Building Your Brand
As a business leader you invest a fair proportion of your time in your organisation’s brand – consciously and unconsciously. Your efforts are conscious when … Read more
exceeding
Customer Experience: Golden Rule or Platinum
For some time now, I have been aware of the Platinum Rule. I have, however, remained sceptical and largely ignored it. After all, the Golden … Read more
The Joy of Satisfaction and its Power
Would you dispute the power of appreciation? No, me neither. But something that must come pretty close to it is the joy of satisfaction. You … Read more