Employee engagement provides a convenient heading for describing what you need, and some solutions for what can help. But unless you provide a framework that addresses both employees’ immediate and future needs your efforts will be doomed, and you will experience the same lack of strategic success that Harvard and Fortune describe.
Only when you properly and fully align individual, team and organisational goals can you deliver a total strategy. Thus HR should play an essential role in executing strategy. If HR understands this, and can articulate it effectively, there should be no confusion about their role and the gap in understanding can be closed for once and for all.
At the end of the day employees are people and employee engagement is ultimately about nothing more than how best to deal with your people; by treating them as human beings. After all, as Conant clarified, they are what ultimately determine your success.
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