Do you keep coming across the terms social business or sociable business?
They certainly seem to be more and
more frequent. But do you also find them slightly jarring?
After all, business is ultimately about people providing a product or
service to other people who want or need what you are offering. It is useful
and it is beneficial to both parties. In my book that makes business a social service
and thus, by definition, makes all business sociable.
Consequently, the better you deal with the various human interactions of
your business, the better your business will perform. It’s hardly rocket
science. So, whatever, the “proper” definition of the term sociable business or
whatever it conjures up in your mind, you should never allow yourself to be
sidetracked from this basic fundamental. It is the key to everything you do in
your business and to its ultimate success – and yours.
When you understand this, the question “How sociable
is my business?” takes on a whole new meaning and creates a whole new dynamic
and sense of purpose. Just ask yourself, and see the difference it could make.